Stephen Tait
Stephen Tait has over 25 years' experience in the TIC industry, starting in the Telecoms team he progressed from engineering into a commercial role and is now the Commercial Excellence Manager for the Aerospace and Defense EMEAA business unit. He combines deep technical expertise with strong commercial acumen, ensuring business growth through effective sales management, tactical marketing, and commercial excellence initiatives.
Experience
Stephen has an extensive knowledge of telecoms-related technologies including Analogue PSTN, Digital ISDN, Broadband (VDSL2, ADSL2+, ADSL2 and ADSL), Voice over Internet Protocol (VoIP), and acoustic noise emissions.
His experience in product qualification testing has given him a depth of expertise in global requirements for products and in assisting customers with understanding their specific requirements with the aim of putting products on the market.
Steve has also been involved with the ZigBee Alliance for more than 10 years. He helps promote ZigBee to existing and new members and increase the proliferation of ZigBee devices globally.
In addition, Stephen brings proven expertise in:
- Driving commercial excellence programs to align sales performance with business strategy
- Leading tactical marketing initiatives, including go-to-market planning, value proposition development, and competitor benchmarking
- Managing cross-regional sales teams, setting performance KPIs, and developing sales strategies to expand market share
- Implementing customer engagement strategies to strengthen client relationships and improve retention
- Supporting pricing and profitability optimization to enhance commercial performance.
Career Highlights
- Delivered customer-focused projects to complete specific SLAs, collating technical data alongside key financial data
- Spearheaded commercial process initiatives to maximize efficient business practices and revenue growth
- Designed tactical marketing campaigns that improved visibility of telecoms and ZigBee services across EMEAA
- Established sales team training and development programs to build capability and improve performance
Qualifications and Credentials
Qualifications
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Management Course project concentrating on the effectiveness and impact of lean management and time management, looking at business inputs and outputs to manage customer expectations.
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Additional professional development in commercial excellence frameworks and strategic sales leadership.
Memberships
- ZigBee Alliance
